When inspiration takes shape
PROCESS | PROJECTS | EXHIBITIONS | LECTURES | PRESS
Muted: Modernism Meets Brutalism in Seating
A collection that harmoniously blends the understated elegance of Modernism with the formidable essence of Brutalism. This isn’t just a set of chairs; it’s a bold statement of design philosophy, crafted with the mastery of over a decade’s worth of Mexican craftsmanship.
Unseen Force: Reinventing Tables as Artful Narratives
In a world where tables aren't just functional pieces, but eloquent storytellers, Where art seamlessly integrates with utility. Here, tables are not just platforms for display; they are an integral part of a cohesive artistic expression, where each form complements and enhances the other.
EMERGENTE — ZONA MACO DISEÑO 2024
EMERGENTE, presented by ZONA MACO DESIGN, celebrated its fourth edition from February 7 to 11 at the Centro Citibanamex in Mexico City. This prominent platform sought to promote the talent of young designers, offering a showcase for original projects that are distinguished by their high conceptual and discursive quality.
Laws of Motion: Redefining Everyday Objects
The collection titled Laws of Motion created by Joel Escalona is a series of diverse typologies like room dividers, tables, and seats.
Unseen Force: The Art of Organic Sculpture
This isn't just about crafting a sculpture; it's about capturing a slice of the natural world, fused with the inspiration of the creativity of masters like Isamu Noguchi, and Jean Arp.
Booleanos: Balance in Contrast
Step into the world of the Booleanos Collection by Joel Escalona—a symphony of construction and deconstruction, visually represented in contrasting wood finishes. Offering a unique optical illusion, this collection challenges conventional balance and symmetry. From stylish credenzas to versatile coffee tables, Booleanos infuses any space, be it a snug corner or a dynamic workspace, with a distinctive charm.
Podio: Architectural Elegance
Introducing Podio, not just any coffee table but your life's silent stage. Dive into a design journey where cylinders become pillars of beauty and functionality, echoing architectural precision. Beyond being a table, Podio is an unsung hero of your space: a bench, a gathering point, and a conversation catalyst. It's more than furniture—it's a narrative.
Moments of serenity you can physically touch.
Introducing Still Stand Sculptures: moments of serene artistry carved in wood. Delve deep into contours and curves that invite a touch, emanating tranquility. More than aesthetics, wood offers raw beauty and grace. Customized for your space, these pieces don't just occupy, they enrich, turning homes into personal sanctuaries of calm amidst life's chaos.
Introducing Socle Collection
Discover Socle: not just a table, but an art statement. Drawing inspiration from Donatello's Renaissance sculptures to Brancusi's 20th-century masterpieces, Socle redefines furniture. Crafted from expressive solid wood, it transforms ordinary spaces into art galleries. Dive into a world where furniture is not just functional, but also a reflection of historical art evolution.
Imagine if furniture could meditate; that's Sereno.
Discover the Sereno Collection by NONO: furniture that embodies aesthetic mindfulness. Designed not as mere objects but architectural elements, each piece invites tranquility into your space. Experience design that's both visually stunning and inherently practical.
Solace in Asymmetry
In designing the Solace series, I wanted to create something that not only appealed to the eye but bring comfort by its presence. The deviation from traditional shapes wasn't a mere aesthetic choice; it was an intentional journey toward something more profound. It's about recognizing that comfort, peace, and solace can be found in unexpected places, in lines that defy the ordinary, in forms that challenge the conventional.
Introducing: The 'Fishes' Collection
The 'Fishes' coffee table series by NONO Brand, under the creative helm of Joel Escalona, breathes new life into the living space. Born out of profound admiration for the Romanian artist Constantin Brancusi's 1930s Fish sculpture, this sculptural series of tables is more than just functional furniture. They are a tranquil tribute to a trailblazer in modern art, blending masterful artistry with the practicality of design.
Cooperativa Panorámica 10 Years
Ten years have passed since we launched Cooperativa Panorámica at the ICFF in New York, presenting the design collection "Materiality". It was a memorable experience for Cooperativa Panorámica, a group of Mexican designers who strive to explore new creative territories and interpret diverse perspectives and ideas through their work.
Introducing Podio
Introducing the Podio Collection, a stunning furniture series designed by Joel Escalona for NONO. This collection features a coffee table and bench, both of which incorporate cylindrical columns that provide a sturdy base for the beautiful round top. The simple and elegant design of the Podio Collection allows it to be used in a variety of settings and styles, making it a versatile piece of furniture for any living space.
What is a designer?
After so many years of designing and teaching, I decided to start another project, bringing together all of the lessons, comments, texts, books, videos and other information that has served me to be a better person and, as a consequence, a better designer.
Shapes of Elevation. About Peana Collection
Introducing the Peana Collection, the latest addition to NONO Furniture's line of beautifully crafted home furnishings. Designed by Joel Escalona, the Peana Collection is inspired by the idea of creating worthy pedestals for displaying and exhibiting your most cherished possessions.
Explore updated furniture collections
The equilibrium between utility and beauty finds bold expression in Laws of Motion's Force new furniture pieces. Due to the great success of the collection, we have decided to update and renew it to provide more options to suit different needs.
NONO's Interior Design Campaign
Creative direction for the new NONO`s campaign advertising their new interior design services and furniture production.
Joel Escalona, Head of Product Design for NONO
Joel Escalona, general & creative direction for nono
Emotional Geographies: The Duna Collection
Introducing the Duna Collection: more than just furniture. Experience the emotional geographies inspired by nature's dunes, where every piece tells a tale of wind-sculpted landscapes. Beyond its aesthetic allure, the Duna pieces blend seamlessly into your spaces, infusing serenity drawn from the world's most majestic sceneries.