One year, endless precision—Still Stand proves that some pieces tell their own story.

The collection titled Laws of Motion created by Joel Escalona is a series of diverse typologies like room dividers, tables, and seats.

Explore Joel Escalona's 'Still Stand' sculptures at Art Miami, presented by SBFA Gallery. Captured by Mariana Achach, these pieces unite the simplicity of wood with contemporary art, embodying tranquility and nature's strength in a prestigious art fair setting.

Designing is not just about flawless outcomes; it's about the beautiful process of failing, learning, and growing. Dive deep into the world of sketches—those unrefined, raw bursts of inspiration that fuel creativity. These seemingly simple drawings are rich with possibilities, inviting interpretations and nurturing evolving ideas. Much like this text, every sketch tells a story of exploration, a narrative of design in its purest form, always seeking, never settling.

Let me tell you a secret in the creative world: there's no magic formula for "success", but there are many valuable lessons you need to know. Here I share with you some equations (without numbers) that I would have loved to know when I was studying design:

In an editorial piece by Rebeca Vaisman, Joel Escalona is added among other talented Latin American creators. It explains that Joel Escalona's work values traditional craftsmanship with a practical approach: carpentry, ironwork, and manual labor are the pillars of his work, seeking beauty and delight as solutions for daily needs.

Design, spanning from practical industrial design to emotive art, is a complex constellation rather than a linear spectrum. While industrial design delivers mass-produced items, art stirs emotion through aesthetics. Bridging these extremes are three pivotal pillars: radical design challenging conventions, studio craft emphasizing individual creativity, and practice-based research propelling intellectual rigor.

There are three types of objects: functional and rational aligned with the Bauhaus school, romantic and metaphorical like Starck's (in)practical juicer, and those we treasure because they inexplicably make us remember. Those that solve, those that opine, and those that represent. Those that have characteristics, those that have concepts, and those that we permeate with our memories.

Ten years have passed since we launched Cooperativa Panorámica at the ICFF in New York, presenting the design collection "Materiality". It was a memorable experience for Cooperativa Panorámica, a group of Mexican designers who strive to explore new creative territories and interpret diverse perspectives and ideas through their work.

"The imitation of antique furniture symbolizes aspiration and the imitation of modern furniture symbolizes status. Generally, the first is in the home and the second in the office, sometimes one or the other in both, and rarely the reverse".

After so many years of designing and teaching, I decided to start another project, bringing together all of the lessons, comments, texts, books, videos and other information that has served me to be a better person and, as a consequence, a better designer.

Mexico City boasts a vast array of materials and methods of production, and Joel Escalona has the critical eye and singular vision of the artist – and the combination of the two results in objects of great beauty and character which sit comfortably on both sides of the form-function divide. In fact, Escalona notes that often, for him, “the function is just an excuse to make an artwork – the chance to make an idea into something.”

Introducing the Peana Collection, the latest addition to NONO Furniture's line of beautifully crafted home furnishings. Designed by Joel Escalona, the Peana Collection is inspired by the idea of creating worthy pedestals for displaying and exhibiting your most cherished possessions.

Happiness is an abstract term, meaning different things to different people. Everyone has preconceived notions of what happiness is and how they can achieve it. Happiness is more like poetry than science or math. That's why there is no algorithm for achieving it, but we can compare concepts to understand it, practice it, and achieve it.

The Museo Universitario Arte Contemporáneo (MUAC) has recently acquired one of Joel Escalona's Obsidian Balance pieces for its permanent collection. The piece was part of the exhibition Una modernidad hecha a mano: Diseño artesanal en México, 1952-2022, which explored the concept of craft design in Mexico from 1950 to the present.

LOVE for Opinion Ciatti at Salone del Mobile Milano 2022

Una modernidad hecha a mano. Diseño artesanal en México, 1952-2022.


We are happy to announce our participation at Disonancia Mexicana, an exhibition curated by delaO design studio that explores the relationship between identity and design in contemporary Mexico. Some pieces from our Balance series will be on show at Museo Franz Mayer, one of the most important cultural venues in Mexico City.

Introducing the Duna Collection: more than just furniture. Experience the emotional geographies inspired by nature's dunes, where every piece tells a tale of wind-sculpted landscapes. Beyond its aesthetic allure, the Duna pieces blend seamlessly into your spaces, infusing serenity drawn from the world's most majestic sceneries.