Simplicity isn’t simple—discover the art of balancing form and freedom with the Fishes tables

More than art, more than furniture. These pieces explore the unspoken—a presence that lingers, bringing comfort without explanation.

Not all shelves are meant to be filled. The Sereno collection embraces emptiness, with sculptural elements that create balance and calm. Each piece is a quiet statement, proving that sometimes, less isn’t just more—it’s enough.

When the beautiful becomes useful, and the useful becomes art

Inspired by Caravaggio’s play of light and shadow, the Bodega coffee table layers darkness, depth, and mystery into a striking sculptural piece.

True comfort lies in knowing every piece is exactly where it should be

Louis Vuitton transforms retail into art. Inside the 57th Street flagship, Still Stand’s quiet might stands beside icons like Carlo Mollino and Christophe Delcourt. Here, sculpture amplifies fashion’s voice, and the space whispers a new design narrative.

The best objects don’t just decorate

Design isn’t about making things. It’s about making statements. EMERGENTE at ZⓈONAMACO is where young Mexican designers craft their visions into reality—turning chairs, lamps, and objects into stories waiting to be told.

From invisible weight to unforgettable stories—discover what makes a piece monumental

I create with intention, but the moment a piece leaves my hands, its story is no longer mine. That’s what fascinates me about design. A few months ago, I discovered that two of my sculptures had taken on a new life in a luxury home—standing at the entrance, they had become silent protectors. Art is not static. It breathes, evolves, and takes on meanings we never intended. That’s the magic of design—it doesn’t just exist in space; it lives in the stories of the people who surround it.

NONO returns to ZONAMACO with a new collection—different, bold, and shaped by a decade of evolution.

Sculptural furniture that tells a story at ZONAMACO 2025.

More than a table—Socle 23 is a stage for long dinners and stories, crafted to turn meals into memories

One year, endless precision—Still Stand proves that some pieces tell their own story.

JOEL ESCALONA STUDIO invites you to explore NONO’s bold new collection at ZⓈONAMACO Diseño 2025. Our exhibition showcases a curated mix of pieces we've passionately developed over the past couple of years. All the pieces celebrate the beauty of the impermanent and the incomplete. From innovative furniture to sculptural artworks, each item is meticulously crafted and tells its own unique story.

The Lull collection by Joel Escalona explores the delicate dance between balance and tension.

The asymmetry of the Elefante desks is intentional, designed to catch the eye and provoke thought. Every unexpected line and shape serves a purpose, breaking the monotony of conventional desk designs.

Embracing a minimalist philosophy, each piece in the Sereno Collection commands attention without the clamor of additional adornment. Imagine wooden sculptures reminiscent of smooth, tranquil pebbles—each one thoughtfully placed, enhancing the innate elegance of the furniture. These aren’t just functional items; they are standalone pieces of art.

Explore the Elefante Collection's side tables, where Joel Escalona blends Mexican Modernism with Brutalism, creating timeless pieces. Each table, crafted from vintage-finish oak, exemplifies strength and elegance, serving as both functional furniture and focal points in any interior setting.