Ten years have passed since we launched Cooperativa Panorámica at the ICFF in New York, presenting the design collection "Materiality". It was a memorable experience for Cooperativa Panorámica, a group of Mexican designers who strive to explore new creative territories and interpret diverse perspectives and ideas through their work.

The fact that someone has sold an NFT for $69 million does not mean that your art will finally be worth something. Your art will only be worth something to the extent that society has already reached a consensus that it is valuable.

"The imitation of antique furniture symbolizes aspiration and the imitation of modern furniture symbolizes status. Generally, the first is in the home and the second in the office, sometimes one or the other in both, and rarely the reverse".

Introducing the Podio Collection, a stunning furniture series designed by Joel Escalona for NONO. This collection features a coffee table and bench, both of which incorporate cylindrical columns that provide a sturdy base for the beautiful round top. The simple and elegant design of the Podio Collection allows it to be used in a variety of settings and styles, making it a versatile piece of furniture for any living space.

After so many years of designing and teaching, I decided to start another project, bringing together all of the lessons, comments, texts, books, videos and other information that has served me to be a better person and, as a consequence, a better designer.

Mexico City boasts a vast array of materials and methods of production, and Joel Escalona has the critical eye and singular vision of the artist – and the combination of the two results in objects of great beauty and character which sit comfortably on both sides of the form-function divide. In fact, Escalona notes that often, for him, “the function is just an excuse to make an artwork – the chance to make an idea into something.”

After the success achieved in previous editions, ZⓢONAMACO 2023, the most important contemporary art and design fair in Latin America, presented the third edition of Emergente, an initiative of ZⓢONAMACO DISEÑO during its nineteenth edition at the Centro Citibanamex in Mexico City.

Introducing the Peana Collection, the latest addition to NONO Furniture's line of beautifully crafted home furnishings. Designed by Joel Escalona, the Peana Collection is inspired by the idea of creating worthy pedestals for displaying and exhibiting your most cherished possessions.

Happiness is an abstract term, meaning different things to different people. Everyone has preconceived notions of what happiness is and how they can achieve it. Happiness is more like poetry than science or math. That's why there is no algorithm for achieving it, but we can compare concepts to understand it, practice it, and achieve it.

The Museo Universitario Arte Contemporáneo (MUAC) has recently acquired one of Joel Escalona's Obsidian Balance pieces for its permanent collection. The piece was part of the exhibition Una modernidad hecha a mano: Diseño artesanal en México, 1952-2022, which explored the concept of craft design in Mexico from 1950 to the present.

Best practices for the design and crafts work dynamic.

In an article published by McKinsey, the authors point out that value design must encourage analytical leadership, it must be trans-discipline or rather trans-departmental, it must happen at all times and it is better if it merges the digital world with the physical one to enhance the experience of the entire service.

After doing some exercises with DALLE where the result is something that I would have liked to have drawn, I get the question: could artificial intelligence replace designers at some point?

The equilibrium between utility and beauty finds bold expression in Laws of Motion's Force new furniture pieces. Due to the great success of the collection, we have decided to update and renew it to provide more options to suit different needs.

Creative direction for the new NONO`s campaign advertising their new interior design services and furniture production.

LOVE for Opinion Ciatti at Salone del Mobile Milano 2022

Joel Escalona, general & creative direction for nono

Una modernidad hecha a mano. Diseño artesanal en México, 1952-2022.


We are happy to announce our participation at Disonancia Mexicana, an exhibition curated by delaO design studio that explores the relationship between identity and design in contemporary Mexico. Some pieces from our Balance series will be on show at Museo Franz Mayer, one of the most important cultural venues in Mexico City.