The best objects don’t just decorate

From invisible weight to unforgettable stories—discover what makes a piece monumental

I create with intention, but the moment a piece leaves my hands, its story is no longer mine. That’s what fascinates me about design. A few months ago, I discovered that two of my sculptures had taken on a new life in a luxury home—standing at the entrance, they had become silent protectors. Art is not static. It breathes, evolves, and takes on meanings we never intended. That’s the magic of design—it doesn’t just exist in space; it lives in the stories of the people who surround it.

Sculptural furniture that tells a story at ZONAMACO 2025.

More than a table—Socle 23 is a stage for long dinners and stories, crafted to turn meals into memories

One year, endless precision—Still Stand proves that some pieces tell their own story.

The collection titled Laws of Motion created by Joel Escalona is a series of diverse typologies like room dividers, tables, and seats.

Ten years have passed since we launched Cooperativa Panorámica at the ICFF in New York, presenting the design collection "Materiality". It was a memorable experience for Cooperativa Panorámica, a group of Mexican designers who strive to explore new creative territories and interpret diverse perspectives and ideas through their work.

After so many years of designing and teaching, I decided to start another project, bringing together all of the lessons, comments, texts, books, videos and other information that has served me to be a better person and, as a consequence, a better designer.

Introducing the Peana Collection, the latest addition to NONO Furniture's line of beautifully crafted home furnishings. Designed by Joel Escalona, the Peana Collection is inspired by the idea of creating worthy pedestals for displaying and exhibiting your most cherished possessions.

Introducing the Duna Collection: more than just furniture. Experience the emotional geographies inspired by nature's dunes, where every piece tells a tale of wind-sculpted landscapes. Beyond its aesthetic allure, the Duna pieces blend seamlessly into your spaces, infusing serenity drawn from the world's most majestic sceneries.

Joel Escalona joins Design Within Reach's catalog

Joel Escalona, new creative director for Taller Maya

Joel Escalona, new creative director for BREUER

Joel Escalona for MontblanC

Under the premise of challenging the limits of contemporary design, at a young age, Joel has created iconic pieces that stand out in the international scene.

From everyday objects to extravagant furniture, in each project, he showcases his infinite creativity and a complete understanding of form.