Mexico City furniture company Breuer was founded in 1993 by Arturo Verástegui and has since become one of the country's top manufacturers specialising in carpentry. The brand regularly collaborates with designers and architects on collections presented at the Mexican capital's biannual art fair, Zonamaco, but is only just starting to make a name for itself internationally.

In a short time, Joel became a sensei for future generations, through a prolific career in industrial design. His journey has led him to creative collaborations of all kinds, with one constant: "Design is a manifesto in itself, so it must always have a strong voice that is technologically challenging, symbolically challenging and, of course, functionally effective." Escalona shared.

"We are interested in talking about talent, creativity, and, above all, the self-management of social artisanal enterprises. The objective is to help market the work of all the workshops under fair trade conditions. My role as the new creative director is to shape the project on three levels: internal creative structure, design of new products, and development of communications to reach a broad audience,"

"With this collection, we celebrate the happiness of the sculpturally beautiful, the luxury of appreciating nuances in everyday sensations, the freedom to create with clear emotions, and the lyricism of slow, opulent, and imperfect forms," concluded Joel Escalona.